For a company that is built on a legacy of building consumer brands and navigating the dynamic landscape of marketing, the client needed a modern and inspiring new space.  Driven by existing industrial elements such as steel, concrete, and glass, we aligned interior design drivers to create the office’s look and feel. We created a space that offers a mix of industrial with powerfully feminine spaces that expresses their entrepreneurial spirit.

The entry space was thoughtfully designed to create an impact without a large reception area. The overall color palette of the environment is rooted in naturals, whites, and grays with real wood floors throughout. The only color is the branded blue of the entry way to maximize the impact of their brand and logo.

Being an Alabama company, Fenwick Brands wanted to incorporate natural elements that celebrated the region into the design of their office. The conference room features a large slab conference table of white Alabama marble. To maximize the impact of the small room, the ceiling was carved out to reveal an exposed black area with a large light pendant. Everywhere around the perimeter is glass walls to feed in light creates transparency for deeper sightline and framed perspectives. Throughout the hallways the ceilings are exposed with continuous linear pendent fixtures to act as wayfinding and a modern touch.

The café is large space with soft seating for people to gather and collaborate. A monochromatic design with clean lines that celebrates the contrast of light and dark. White herringbone tile and white walls are punctuated by charcoal mill work. At the heart of the café is an asymmetrical floating island with integrated power underneath. Products from brand partners are featured in lighted display area with blackened steel floating shelves and track lighting making the space a destination that fosters relationship building and partnerships.

Completion

2020

Size

3,500 SF

Services

Interior Design